International Relation Essay Example | Topics and Well Written Essays - 1000 words

International Relation - Essay Example ional anarchy where the international systems currently exists under dislikes and power politics which translates to each state surviving though building up of military (Burchill, et al. 2013). This is a situation where states pursue their own interests but they all agree that each needs to attain as much resources as possible for their own relative gain. This they believe will make them much more independent. These resources are mostly material resources and this leads to classification of the world in terms of the developed and the developing with the developed having much more resources than the developing. An example is some of the Asians nations which for a very long time have been among the developing nation’s lists but have collected so much resource that they are currently almost richer than the United States. A perfect example is China which rose out of nowhere to become currently one of the richest nations with their resources being used all over the world from cars to electronics to clothes and toys and even food products. Other nations that seem to have nothing have also suddenly been accumulating wealth by utilizing their natural resources properly such as the Middle East countries especially Arabian nations such as Qatar and the United Arab Emirates which have suddenly become rich because of the oil in their nation (Burchill, et al. 2013). In this proposition, states are considering themselves as the most important actors and hence seeking only what is best for them and not minding how that will play with the rest of the nations in the world. The best example is the xenophobia taking place in South Africa where the foreigners are being killed and chased away from the country or the reasons that they have been utilizing the best resources and having more positive gains than the locals in terms of employment and housing among others (Brock & Dludla, 2015). The locals consider this to be the only way to cater for their own interests and

Capital Mortgage Insurance Corporation Acquisition

Capital Mortgage Insurance Corporation Acquisition Meredith Sigmon Based on my understanding of negotiation strategy and planning, I think Capital Mortgage Insurance Corporation has prepared quite well for the acquisition negotiation. In my understanding of the reading, Capital Mortgage Insurance Corporation had covered a broad range of information in order to enter negotiations. They had information about the parent companies, how they came to be, the stockholders, profiles of the stockholders, and several other tidbits. If they did overlook or left anything out, I wouldnt be aware as I have no idea how any of this works. I think Corporate Transfer Services will huddle and come back with amendments to the offer. I think they want to sell but dont want to seem to anxious to settle and will try and get a little more out of Capital Mortgage Insurance Corporation. Corporate Transfer Services responded by saying they wanted five million, not an estimated $420,000. Their response was not as I expected. I thought they would go closer to one million asking price but they went well above that. I, personally, think Capital Mortgage Insurance Corporation should not laugh and then start to present how they got to the numbers they got to. They did their share of research and know that five million absurd. I am sure Capital Mortgage Insurance Corporation had prepared for a little wiggle room to make a second offer but not to accommodate what Corporate Transfer Services is asking for. Corporate Transfer Services based their selling price off what another employee relocation company had sold for. They did not take into consideration their own personal business and just based their selling price off what another company had sold for not looking into if they had any similarities to the other company. I dont think Corporate Transfer Services went into this with nearly anywhere close to the amount of information and studying that Capital Mortgage Insurance Corporation had. Corporate Transfer Services took the easy way out hoping they would just put a number on the table and it would work. They didnt look at their actually numbers and what they were worth to make an educated counter offer. I think Randall and Dolan should lay out exact what they found and how they came to the offering number they did. I think by showing Corporate Transfer Services how they came to the number they did, it would show Capital Mortgage Insurance Corporation how they dont really have the power to ask for the outrageous amount that they did. I think Corporate Transfer Services will get scared. They see their only opportunity to sell walking out the door because they were not prepared. I think they will get the fourth owner back in and have an emergency meeting to come up with a solution. It is clear Capital Mortgage Insurance Corporation isnt going to waste their time arguing with someone who has no idea about their own company and I think that will scare Corporate Transfer Services into actually looking at what they have to offer. I think this could go in Capital Mortgage Insurance Corporation favor drastically now because Corporate Transfer Services was just schooled on their own MetroNet. That would make me double think what I actually knew about my company and maybe how badly I needed to take this offer because they might not get another offer of this magnitude, if ever getting one again. I think Capital Mortgage Insurance Corporation should sit back and wait. I feel like they put a little scare into Corporate Transfer Services and they now have the advantage in the bargaining field. They had the information they needed and did their homework so when Corporate Transfer Services tried to make an uneducated statement Capital Mortgage Insurance Corporation schooled them on their own company. If Corporate Transfer Services doesnt come back with a solution within the next 12 hours, or when Capital Mortgage Insurance Corporation leaves then trash the deal. If Corporate Transfer Services really wants to sell they will have to cater to Capital Mortgage Insurance Corporation now. I like Capital Mortgage Insurance Corporations negotiating strategy. I think they are doing what they need to do at this point. It was clear Corporate Transfer Services didnt think this threw and Capital Mortgage Insurance Corporation isnt having it. They know that the advantage is now theirs. I dont think it will backfire because Corporate Transfer Services wants to sell, desperately. Each of the members had a reason to want to sell and it was a collective decision. I dont think they have another offer to even consider and if they dont sell now they may not ever. I think Capital Mortgage Insurance Corporation should take the new offer back to Philadelphia and wait. They should counter offer with a little lower than their ceiling of $600,000 to still leave a little wiggle room.   I would go back with $500,000 over and make it the final offer. I feel like the most important aspect of Capital Mortgage Insurance Corporations negotiating strategy was the research and knowledge that they prepared themselves with. They didnt leave any stone unturned in their research and went into negotiations with as much knowledge that could handle. I think this is what, eventually, lead to them getting exactly what they wanted and still staying within their range of bargaining they originally set.

Galileo And The Telescope :: essays research papers

Galileo was not the person who invented the telescope, but he was the first one to use the telescope to study the heavens. He made many observations using the telescope that shocked the religious world. In this short essay, I will only focus on three observations and how an Aristotlean reacts to it. These observations played a very important role on the development of astronomy. The first object he observed was the moon. Through his observations he concluded that the moon’s surface was very irregular and imperfect. He saw that the moon’s surface had mountains and valleys. It also consists of many other irregular shapes. This was a very big contradiction to Aristotle’s theory. To Aristotleans the world was the center of the universe and that it was perfect. This showed us the holes in the celestial realm. It is not perfect like people believed it to be. If the moon had all of these imperfections, then any other member of the universe could also be this way. It also showed the Earth to be just a planet. Not the unique figure thought to be. It is not unique. In fact, it was regular because the moon also had the same properties. The second observation was the four moons of Jupiter. Galileo observed points of light that changed their positions with time around the Planet. These points he concluded were the four moons that orbit Jupiter. It showed that there were things in the heavens that Aristotle knew nothing about. The was not unique anymore because it wasn’t the only planet to have objects orbit it. And last but not least, Galileo saw that the Earth shines on the moon. It showed the Earth to be a little less celestial. The Earth can shine on another object like any regular object. It is not as special as initially thought to be. Aristotleans around the world did not want to accept these observations.

Theories of Leadership

Professional and Staff Development FSPSD200 Leadership Theory Simplified Allisen Penn Assistant Professor  ­ Leadership Development â€Å"Pop leadership† philosophy abounds in our culture today. Book stores have shelves full of books on leader ­ ship. Leaders and leadership are discussed daily on tele ­ vision, radio, newspapers, magazines and on the web. As a result, many mixed messages about leadership are expressed. So – how do you decide what is accurate? Read the inside cover of a leadership book and you may find that the book is more about manage ­ ment and business than leadership. A agazine or newspaper may just express the opinion of a famous person about leadership. While the perspective of a well-known leader or the insight offered in a book may be valuable, you may want to ask – is this information supported by research? An understanding of the existing leadership research may help you shape your own opinion about what is good leadership. Once you determine what is good leader ­ ship, you can begin to develop your own leadership approach. Arkansas Is Our Campus Visit our web site at: http://www. uaex. edu What is leadership? There are almost as many definitions of leader ­ hip as there are books and opinions about leadership. You may want to define leadership for yourself. Write your definition of leadership: A commonly accepted definition of leadership is a process used by an individual to influence a group of members toward a common goal (Bass, 1990; Howell and Costley, 2001). Maxwell (1993) simply states that leadership is influence. The following overview of leadership theories is intended to provide a synopsis of some of the research conducted on leadership in the last 50 years. There is a list of suggested reading (page 4) to help you learn more about the theories hat appeal to you. University of Arkansas, United States Department of Agriculture, and County Governments Cooperating Seven Common Views of Leadersh ip Describe below: There are some common beliefs, which include both fact and fiction, about leadership that can be summarized into seven views of leadership (Lee and King, 2001). 1. The Genetic View – Some people are born with leadership talents and others are not. Only certain people can learn to lead effectively; they are naturals. If you do not have this inborn talent, there is nothing you can do. 2. The Learned View – If you study leadership arefully and practice, you can learn to be an effective leader, no matter whom you are. In a sense, this is the opposite of the genetic view. This view is common in the military and among leadership development professionals. 3. The Heroic View – The only good leaders are those who perform courageous, wise and compas ­ sionate feats that the rest of us can’t. Think of the movie roles played by Gary Cooper, Jimmy Stewart and John Wayne. The perception is that this is the type of leaders who get the rest of us ou t of trouble. 4. The Top-Only View – Leadership only happens at or close to the top of an organization.Everyone else â€Å"just follows orders. † If you are not the boss, you are nothing. If you are the boss, you are everything anyone could wish for. Being â€Å"the boss† is the ultimate goal. 5. The Social Script View – When it is your proper turn to be the leader, you will be asked. When asked, you should accept and be grateful. After all, not everyone is asked. This approach is common in professional associations and civic or community organizations. 6. The Position View – If you are in the job and have the title, you are a leader. This idea is tradi ­ tional in bureaucracies and highly structured rganizations and carries some validity even in the most effective systems. If your title is phrased â€Å"director of†¦Ã¢â‚¬  or â€Å"head of†¦,† your leadership virtues are assumed. 7. The Calling View – Although not neces sarily a religious experience, a â€Å"call† to lead can be quite compelling. This concept suggests that leaders have a sense of mission or purpose. Do any of these sound familiar to you? Which one of these viewpoints have you experienced? Every leader is different, and no single theory works for all leaders. Begin to develop your own leadership approach by learning more about the following leadership theories. †¢ †¢ †¢ †¢ †¢ Great man Trait Behavioral Contingency Transactional Transformational Great Man. Researchers who support the Great Man theory believe that people are born to leadership. This may include members of royalty, high-ranking military officers and industry heads. Today, many people still hold this traditional belief, and even though this theory may sound oldfashioned, research suggests that some people have personality traits, behaviors and knowledge that lend themselves to leadership (Yaverbaum and Sherman, 2008). Studying famous roya l, military or industry leaders may provide you with some tools that help ou develop your own leadership abilities. Trait Theory. Similar to the Great Man theory, Trait theory suggests that the characteristics or the personality of a person may make them an effective leader. Several academics believe that potential leaders can be spotted by studying the personality traits of the individual and matching them to the characteristics of actual leaders. Trait theory was almost abandoned by leadership practitioners as leadership research evolved, but in the past few years, there has been a renewed interest and more research related to Trait theory. Leadership traits include physical or background raits, personal or ability traits and/or task or social traits such as: †¢ †¢ †¢ †¢ Articulate Committed Decisive Determined †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Educated Energetic Integrity Intelligence Persistence Responsible Social Social Status Self-Confident James Kouzes and Barry Posner, authors of The Leadership Challenge, interviewed 75,000 people to identify the top ten characteristics needed in a leader. Their list includes the following characteristics: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Broad-minded Competent Dependable Fair-minded Forward-looking Honest Inspiring Intelligent Supportive Straightforward All of these characteristics are not personality raits. Many researchers say you don’t have to be born with all of these traits. In fact, you can develop some of these characteristics as part of your personal leadership approach. Behavioral Theory. Behavior theory focuses on what an effective leader â€Å"does. † Leadership is not something you are born with, nor do you need a set of commonly accepted traits. However, effective leader ­ ship is dependent on the right behavior. Researchers proposed that for a leader to be effective, their behavior mus t vary with the situation. In other words, you can learn how to act like a leader. that match their ability.The leader provides coaching, direction, motivation and rewards for the followers. †¢ Situational Theory recommends that different situations call for different kinds of leadership. This calls for the leader to change their style to the abilities of their followers. Transactional Theory. Transactional leadership requires that the leader and follower agree to a contract. The follower is responsible for following orders to perform a task. The leader, in turn, gives rewards for following orders in completing the task. Transactional leadership suggests that people only complete tasks when there are external rewards.However, many people accomplish tasks and reach goals because of their own internal motivation. Transformational Theory. Transformational leadership is a process in which the leader engages others, builds trust and creates a connection that increases the motivation and morality in both the leader and the follower. (Northouse, 2001). A trans ­ formational leader focuses on others and their needs in order to help them reach their potential. In many ways, transformational leadership is about a leader’s ability to create a vision related to a goal that has meaning for both the leader and follower.Personalizing Leadership Which of these theories has the most appeal to you? Write a description about how and when you would use the theory, with whom, where and what skills you may need to learn to be more effective. What theory? Behavior theories are based on categories of behavior and leadership types. The myth in this thinking is that outward behavior is enough to establish leadership. In the 1970s, research found most of the Behavior theory research to be invalid (Howell and Costley, 2001; Yaverbaum and Sherman, 2008); however, leadership behavior is still frequently discussed.Contingency Theory. In a more progressive approach to leadershi p, Contingency theory recom ­ mends matching a leader’s style to the right situ ­ ation, which involves matching to the team of people and goals. Two common Contingency theories are Path-Goal theory and Situational theory. †¢ Path-Goal Theory proposes that effective leaders help followers reach goals through motivation by involving them in fulfilling and meaningful tasks How do you plan to use what you have learned? When will you use what you learned? References and Suggested Reading Bass, B. M. (1990). Bass and Stogdill’s Handbook ofLeadership: Theory Research and Managerial Application. New York: Free Press. Howell, J. P. , and D. L. Costley (2001). Understanding Behaviors for Effective Leadership. Saddle River, NJ: Prentice-Hall. With whom do you plan to use what you learned? Kouzes, J. M. , and B. Z. Posner (2002). The Leadership Challenge. San Francisco: Jossey Bass. Lee, R. J. , and S. N. King (2001). Discovering the Leader in You: A Guide to Realizing Y our Personal Leadership Potential. San Francisco: Jossey-Bass, Inc. Where do you plan to use what you have learned? Lewis, J. P. (2003). Project Leadership. New York: McGraw-Hill.Maxwell, J. C. (1993). Developing the Leader Within You. Nashville, TN: Injoy, Inc. Northouse, P. G. (2001). Leadership: Theory and Practice. Thousand Oaks, CA: Sage Publications, Inc. What else do you need to learn to be more effective in this area? Yaverbaum, E. , and E. Sherman (2008). The Everything Leadership Book, 2nd ed. Avon, MA: F+W Publications, Inc. Printed by University of Arkansas Cooperative Extension Service Printing Services. ALLISEN PENN is Assistant Professor – Leadership Development with the University of Arkansas Division of Agriculture, Cooperative Extension Service, located in Little Rock.FSPSD200-PD-11-08N Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the U. S. Department of Agriculture, Director, Cooperative Extension Service, University of Arkansas. The Arkansas Cooperative Extension Service offers its programs to all eligible persons regardless of race, color, national origin, religion, gender, age, disability, marital or veteran status, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer.

Amerindians of the Caribbean

Content Topic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Appearance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3-4 Entertainment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Housing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5-6 Survival (farming and hunting)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6-8 Religion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Topic: The Arawak of Guyana, their cultures, land use patterns and their effect on the landscape and biota. Introduction The Arawaks are thought to have settled at Hosororo creek on the Aruka River around 3,500 years ago. They planted manioc (manihot esculenta) which they baked into bread on ceramic griddles on the hilltops. Arawaks occupied the Corentyne River also around 2,000 years ago leaving a unique type of rock engraving, called Timehri Petroglyphs.Due to the amount of rich protein supply found along the coastal swamps, the Arawaks moved hundreds of tons of earth with wooden shovels , in order to build habitation mounds and raised fields for farming. According to Denis Williams this settlement strategy has sustained human population on coastal swamps during the European era and into the present. During the rainy season the Arawaks hunted a lot, when animals were said to migrate from lowlands in search of high ground. Animals commonly hunted were the deer, tapir, labba, wild hog, agouti, birds, parrots and turtles.They were known as food producers, also they are also known for their pottery making skills as they were the first people to bring pottery to Guyana. The Arawaks have made great contributions to Guyana culture, today many places are named by the Arawaks, most of our rivers and creeks are named by the Arawaks. The Arawak nation is deemed the most intelligent of the Amerindian nations. Fig. 1 Map of Guyana showing the location of the Arawaks History The Amerindians is said to be the first inhabitants to Guyana who entered the territory about 11,000 years ago.Amerindians initially lived on low, swampy coastland regions. The coastal plain was built up by alluvial deposits from the rising Atlantic Ocean ranging from 17,000 to 6000 years ago. The Arawak nation is said to be the second nation to arrive in Guyana after the Warraus who came before approximately 84000 years ago. It is said that a number of Arawak tribes have been extinct for several hundreds of years. What could have happened that would bring a population that once numbered 2 to 3 million down to just a few thousand by the early part of the 16th century?Throughout history the Arawak were subject to many hostile take-overs, diseases, enslavement, damage to food supplies and much more. Inevitably, by the end of the 16th century the Island Arawak had become extinct. Sadly, the Arawak Indians have been eliminated or greatly reduced in number in many areas, some of which include the Caribbean, Guadeloupe, West Indies, Barbados, and the Virgin Islands. Their numbers have been sl owly rising, so that today upwards of 30, 000 Arawak currently reside in Guyana, with a very small number existing in Suriname and French Guiana. AppearanceBecause of the broad distribution of the Arawaks, little uniformity can be found in their culture or racial type. It has been found though that the language they speak distinguish them from the rest of the world. The Arawaks were well shaped, slightly built and medium height. It appeared that they were physically weak in comparison with the Africans and Europeans. Their skin was â€Å"olive† which mean smooth and brown. The Arawaks were considered naturally good- looking but distorted their features by artificial means. As babies their heads were flattened at the forehead, this elongated head was considered a mark of beauty.This is thought to have been done to thicken the skull thus it could withstand heavy blows. The Arawaks had broad nose and their nostrils probably flared wide. Their hair was straight and black but coar se and was usually worn long. Figure 2: showing an Arawak family The Arawak men painted their bodies with bright colored dyes with clay and fat mixed all over smearing patterns all over their bodies: â€Å"some of them †¦ with black, others white and others red, most of them on their bodies and some on their faces, and eyes or only the nose†.The favorite paint was Roucou a red dye, besides being colorful, the clay and grease kept insects and rain off. The Arawaks also had body piercings and wore ornaments made from clay, shell and cotton. A plate of gold and copper alloy called the guanin was worn by chiefs who also dressed in gold crowns and feather headdresses. Sometimes the Arawaks had gold in their noses as plugs or hanging ornaments. The Arawaks saw gold as nothing more than a form of decoration. The women wore simple bead aprons and necklaces. A number of small amulets (Fig. ) or charms were carried in sacks around the neck, foot and wrist. Others made from cotton; shell and clay were woven into hair. Figure 3: showing amulets worn or carried by the Arawaks Entertainment The Arawaks had ample leisure time and many festivals marked by the Arawak year, some religious and some not so. For example the naming of a baby was time to rejoicing of the Arawaks that a child without a name will meet with great misfortune. The wedding of a cacique and the inauguration of a new cacique were times of festivity.Arawaks are fond of sports, although not competitive like us. The favorite sport called batos was a ball game with the cross between volleyball and football. The game was played with a hard rubber ball. The main aim of the game was to keep the ball in the air using only the thighs and never touching the hands or feet. The most well-known of the Arawaks' pleasure was that of smoking. The Arawaks called the tobacco plant cohiba and the pipe for smoking the leaves, tabaco. The Arawaks liked tobacco for peace and contentment, and for helping them to medit ate.They made cigars and smoked it in a pipe which they enjoyed very much. Fig. 4: showing Arawak harvesting and smoking tobacco Housing All the Arawaks needed were a shelter to keep off rain. Arawak houses were rectangular with steep thatched roofs. The larger ones had a covered porch before the door. The construction of these houses is rather simple. Wooden posts were put into the ground in a circle and canes were woven between them and tied with creepers. The roof was thatched in a conical shape and a hole was left at the top to allow smoke to escape.There were no windows and only an opening was left for a door and the houses were thoroughly built and could withstand hurricanes. The tasks of building houses were done by the men. Fig. 5: showing the house of an Arawak Survival (farming and hunting) The Arawaks were subsistence farmers, growing food mainly for their own needs and with a little left over for trade. Some crops are shown in fig. . They cut down trees to make room for planting and used the â€Å"slash-and-burn† method of farming. This is a simple method where the land was burnt to clear it of weeds and bush.The ash produced was mixed with fish and urine to produce fertilizer to help prolong the productiveness of the land. Crops were then planted in the ashes among the blackened tree stumps. These primitive farmers did not practice crop rotation, after about five to ten years, the soil would become exhausted, and the village would proceed to clear fresh land, however, slash and burn is no longer used. Instead, shifting cultivation is their new form of farming. Women did the planting and were responsible for the preparation of food.The crop cassava (also known manioc), slips were cut from the stem and planted in mounds on the level earth. Cassava was planted twice a year when the soil was damp. The Arawaks ate a variety of other fruits and vegetables including pineapples, star apples, guavas and cashews. The Arawaks did not touch mammy apple s as they believed that it was food for the dead. Arawaks did not rely on field crops for all their food. Due to living on the coast oceans and rivers were rich in foods which needed little effort to gather: shellfish, turtle eggs, snails and gull.Huge piles of shells have been found among the remains of camp sites. Arawaks trapped many small animals including bots, lizards, snakes, iguanas and agouties. The only domestic animal known to Arawaks was a small dog. Fig. 6: Showing some crops grown by Arawak As mentioned, the women were also responsible for all food preparations. The main food of the Arawaks was cassava, which required special preparation since it was poisonous in its natural state. First, the root was grated on a board covered small pebbles or rough coral until it formed a paste. Fig. 4 is an indication of this tool.This was put into a wicker tube, one end of which was hung from a branch, while a weight was attached to the other end. This caused the tube to contract, a nd forced the poisonous liquid out through the wicker. The remaining paste was left to dry and then pounded into flour using a stone mortar and pestle. The flour was formed into flat cakes and baked on a clay griddle until they were hard and dry. In this way, the cassava flour could keep from an extended period of time. Fig. 7: showing an Arawak grind stone Seasoning played a big part in food preparation. Salt and especially pepper were the common seasonings used.In addition, a sauce called cassareep, which was made of cassava juice, salt and pepper was frequently used, especially when serving the Arawaks' simplest dish, ‘pepperpot’. Note that both cassareep and pepperpot are widely used throughout Guyana today. Pepperpot was prepared in a large clay pot. Cassava juice, with the poison extracted of course, beans, peanuts, potato and some meat were all allowed to simmer. This pot of soup was used to feed a family about three times a day and as the pot is emptied, more in gredients are added so that one can have pepperpot at any time of the day or night.The Arawaks could also make intoxicating drinks out of cassava and maize such as piwari and cassiri, but drunkenness was uncommon except on some ceremonial occasions. However, smoking tobacco was a big part of the Arawak culture. Religion The Arawaks’ religious believe was called animism and was based on a spirit world, this practice aimed at honoring the spirit god. However Hillhouse claimed that the Arawaks worshipped the universal creator, a supreme being who they called Aluberi. They also believed that the sky was the source of all things powerful and good.Certain men in society were single out to explain the mysterious and control the spirit world. They were called shamans or piaimen and were said to have supernatural powers. Arawaks believe that disease was nothing but the presence of evil spirit. These medicine men had the power possessed to drive out disease. The piaimen were versed in the knowledge of herbs to treat disease. Connected with the belief in evil spirits also was the Kanaima. The Kanaima would track down its victims for years for the sake of revenge.He was thought to be an evil spirit in the form of a man. References Some notes on the Amerindians of Guyana Then and Now. Compiled by Shebana Daniel Uncle Basil: An Arawak Biography. By Justin Greene- Roesel The Prehistoric Arawak of Guyana. By Jennifer Wishart, Walter Roth Museum The Amerindians and the Europeans. By M. N. Menezes http://www. google. ca/imgres? q=Arawaks+of+Guyana//html accessed December 10, 2012 http://www. google. gy/imgres? q=arawak+smoking+tobaccocigarettes. org/history. html accessed December 10, 2012

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] - CoSchedule Blog

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] Blog Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere! Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen. A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects. What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing. Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition. What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent. Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation. An explanation of keyword strings and how they play a role in search engine optimization. Ann’s best piece of advice for someone brand new to keyword research. Links: Ann on LinkedIn Internet Marketing Ninjas MyBlogU MyBlogGuest Google Keyword Planner Serpstat The Ultimate Content Marketer’s Guide to Keyword Research If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ann: â€Å"Keyword research is evolving and it will be there for many years to come.† â€Å"Brainstorm with your team and write down which terms describe your business best.† â€Å"Don’t try to optimize everything. Focus on creating in-depth content.†How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024]Transcript Nathan: Keyword research is dead, right? Or not. It turns out some marketers just misunderstand how to use keywords effectively within their content. At least that’s what you’ll learn from Ann Smarty. She’s the Community and Brand Manager at Internet Marketing Ninjas and the founder of MyBlogU.com. And as Ann knows, neither keyword research nor SEO are going anywhere. What should you do now? You can listen to Ann share some super practical advice on this episode of the Actionable Marketing Podcast. You’re about to learn how to find your core terms, research valuable keywords, estimate your competition, understand your searcher’s intent, structure your content, organize everything and a whole lot more. I’m Nathan from and I am super pumped about this jam packed episode. Let’s hear what Ann has to share. Hey Ann, thanks a lot for being on the podcast today. Ann: Thanks for having me. Nathan: I’m super glad to be having you. I know that we’ve been following a lot of the content that you’re creating, so you are a great mind to be talking to about SEO in general. With that, I was wondering if you could tell me a bit about yourself and what you do. Ann: Absolutely. Right now, I’m Brand and Community Manager at Internet Marketing Ninja, that’s the company based in New York, United States. I’ve been into search marketing for probably 10 years now. I’ve lost count and I came from Ukraine, which is where I started, which is where I got known and which is where I got invited to the United States to pursue my career here. I have a few side personal projects as well. My oldest project is MyBlogGuest, I guess many people know that one. I also have my Viral Content B and MyBlogU right now, those are platforms for bloggers to promote their content, to come up with content ideas, to help each other, that kind of stuff. I specialize in marketing tools, I know lots of them, I do a lot of blogging. I’m pretty well versed with keyword research, content brainstorming and stuff like that. Nathan: I think that’s a great transition to what we want to talk about today with the topic of keyword research and especially for content marketing. To begin this conversation, sometimes I hear that folks say keyword research is dead. I’d really love to hear your perspective on this. What’s your take on keyword research being dead or dying? Ann: The short answer, it’s not. I know where this rumor is coming from because search engines got so much advanced, they do not need so much mathematics right now to understand what people are searching, so that’s why people think that they do not rely on keywords as much as they used to. Which is partially true but keyword research is more evolving than dying. It’s much less about exact keyword strings and much more about in depth content, concepts mentioning all those entities and stuff. It’s evolving, becoming more natural because it’s adapting to mobile searching where people just say what they to find instead of typing those keywords. It’s evolving but it’s still there and it probably will be there for a lot of years to come because it helps people to understand demand, they help people, they help us to understand what people are interested in, they help in brainstorming, they help structure your content. It’s definitely alive and thriving. Nathan: Maybe just to dig a little bit deeper into some of those benefits, I was wondering if you could explain why keyword research is so important for content marketing? Ann: First of all, keywords are words, terms that people type or say into the search engine to find whatever they are looking for. That means the more popular their keyword is, the more we know about the demand of that particular audience. If they tend to type ‘Vegetarian restaurants in Atlanta,’ that tells us that probably there are many vegetarians that cannot find a good restaurant in that particular area. That shows the demand and that shows how we can cater to that demand. That’s the first step for us to analyze what people are interested in in your industry. Secondly, keyword research helps in brainstorming content. If you want to dig deeper into what people are looking for, you can write content about that type of thing, answering those questions, so people can search and find your article. It’s very useful analytics and competitive advantage too. Nathan: Ann, we know that keyword research is not dead, it’s really important to connect with your audience searching for stuff that you’re writing about. I was wondering if you could explain where should someone start who’s new to keyword research? Ann: The first step is to understand what is your core terms. That’s where we start any keyword research that we use. The core term is probably what you yourself should definitely find yourself because you’re in that industry, you know what you’re doing, you know what type of business you’re owning. It’s the word that we are going to expand with all those other little words to go with. For example, if I’m in the restaurant business again, my keyword is not the restaurant because I don’t want to rank for restaurant in the Google Search, first it’s impossible. Secondly, it’s probably useless because people are not looking for just restaurant. They are looking for restaurant in your area, they’re looking for vegetarian restaurants, they are looking for more specific things. That core term is really your first thing you want to rank in Google. Again, if I’m in the restaurant business, I want to rank to for restaurants in Atlanta because that’s where I want people to find me. Or if I’m creating a content course, I want to rank for content marketing course in Google for people to find me, that’s my core term I want to rank in. That’s up to you which your core term is. Nathan: It makes a lot of sense. Ranking for something like restaurant doesn’t really help you out. People could be searching for a definition or something like that. I want to explore the idea of core terms just a little bit more. How can a marketer find those core terms? Ann: First just regular brainstorming probably with your team, you sit down, you just write down which terms describe your business best. If you are really new to the industry, which is of course also an option, you go to things like glossaries, you just search those words on Google and find thesaurus or other generic things that you don’t know about the industry and you find those terms that describe whatever you’re doing. You find maybe synonyms to your obvious terms that you know, there is also a good tool that Google provides, it’s changing all the time. I’m still using it but it’s not that as easy as it used to be, but still it’s a good one, Google AdWords Keyword Planner Tool. You type your word there, it will show you not just that word but also related terms, terms that people tend to be interested in when they are searching for your words. You create a list. Don’t do too many, 10 core terms is a great list to start with. Nathan: Another thing about keyword planning and keyword research is valuable keywords, this is something you’ve written about. I was wondering if you could define what you mean by valuable keywords. How can a marketer find those valuable keywords? Ann: Let’s go back to that restaurant example of ours. It’s an easy example that’s why I keep going back to it. Restaurant is not your term, it’s a generic term that people could type but you will not really benefit from ranking there. Let’s say your core term is restaurant in Atlanta. That’s the word you ideally want to rank for in top five, probably top three in Google. But it’s an obvious one and probably it’s very tough to rank for because it has that huge competition that will be very hard to beat and it will take years to get there. It’s a good word but it’s probably not that valuable for you. The idea of keyword research is find those terms that not only have high demand but they also have low competition, those gold things that you want to be on top of Google and it will not take you as much time to rank for your really obvious core term. Nathan: Something there you just mentioned was competition. I was wondering if you could explain for me how you estimate competition for keywords? Ann: First of all using the tools. The tool that I just mentioned, Google Keyword Planner has that built in, they would show you the competition, it’s either low, medium or high. Beware that it’s the competition in Google AdWords. Those are probably not necessarily the competition in Google search that will be the same. For example, again, if you want to check restaurant, it might not have a huge competition Google AdWords because no one want to pay money to rank there but it’s really huge competition in generic Google search. Take that in mind but do use the data. Another tool that I’m using is Serpstat, they also show the completion and the tool lets you filter or sort results by competition. For example you can check the filters and only see low competitive results. But again, it’s also based on commercial data. Those advertises that pay money to rank in Google. Once you have your list of core terms and other terms that you want to rank for, make sure to search them in Google and see some signs of lower competitive terms. I’ll first describe the signs of high competitive terms. If you see many homepages ranking on top 10 in Google, that’s probably a competitive term because homepages are the most powerful pages of websites. If they dominate top 10 in Google, that means a lot of websites want to be there, it’s probably not that easy to be among them. Look for terms that have the variety of searchers out, sometimes it’s the homepage, sometimes you see a nautical ranking there. Those are terms that will not be that hard to beat. Another thing to check is huge sites. If you see huge players ranking on top 10, like Wikipedia, Amazon, eBay, all those searches are really, really hard to outrank because those are very powerful domains. They can be different in different industries, you probably know the biggest corporate players in your industry so look out for them. If they dominate top 10, it will be hard to be among them if you’re a small business for example. My biggest and most useful advice is just search Google for those terms you want to rank for and look for those signs, see how difficult it might be to be there on top with them. Nathan: I want to explore just another facet. I think another really big part of keywords research is understanding intent. I was wondering if you could explain just a little bit about what is keyword intent and why it might be important for a marketer to understand? Ann: Keyword intent represents what a person who types those words in Google is willing to do, the action, the action they are going to take. Some people search Google to find information. This is informational intent, they really want to find articles to understand more about the concept. They are not really going to go any further and buy or spend money at this point of time. This is informational intent. There is another type of keyword intent, it’s called transactional. That’s really when a person wants to buy something. That’s a very commercial intent and that’s when you will see a lot of Google Ads on top because advertisers are ready to pay money to be there. And there is also the third type of keyword intent that’s called navigational. That’s when a searcher wants to find a company, they know which brand they’re searching for. For example if I type Valentine’s Day gift Amazon, I probably want to find those valentines gift ideas on Amazon. I’m not really much interested in any other domains that can be there. That’s called navigational keyword intent. Some people also distinguish the fourth type of keyword intent that’s called commercial. That’s something in the middle between information and transactional. Some people search for valentine gift ideas, that means they want to read more about that, get inspired, brainstorm. When they find something really worthy, when they feel inspired, they’re also willing to buy. That’s both informational and transactional intent. If you are lucky or if you do a good job at creating content and inspire people, you may end up with a sale as well. Nathan: Another part of this is just making sure that everything’s organized behind the scenes with all of the different sorts of keywords intents and different core terms that we have. I was wondering if you could explain for us how do you organize your keywords. Ann: Keywords can be overwhelming when you start researching or looking using all those tools I mentioned. You will see that you have list and list, dozens of keywords. If you export to Excel, you will end up with hundreds of them. Without proper organization, you will probably be lost and the keyword research process will not be useful for you as much. Start organizing those keywords with the very first tool you’re using. It is the first step, not just collecting list by list and then doing something with it, no. Start right now and start with the first type. The most obvious one, organize by intent. If you see some keywords that you think are informational, put them in a different spreadsheet or different column and assign a content team to take care of those. If you see keywords with transactional intent, that’s something to probably give to your sales people or whoever is managing your product listings for them to understand which products to put on top, which products needs to have some more content descriptions, maybe reviews, how to put those products that people are mostly interested in on them, on top, give them some priority. If that’s commercial intent, keywords with commercial intent can be both sold great content but make sure to mention those products in that content as well. The navigational intent is for your reputation management team probably. Make sure from reading those keywords lists, you already know what to do, which action and which team is going to take care of those. From there you can go to organize by action, some keywords can become new content so you assign action, create new content, the other keywords maybe better for your already existing content so you will reoptimize your old content and URL, what you’re doing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is also another way to organize those keywords is by content tab. You are going to create frequently asked question section or there could be a blog post or that could be an in depth guide on ebook, for example or it could be glossaries, product reviews, all those types of content that you are going to create, put those ideas next to those keywords right when you’re going through them. That’s a good start for organizing those keyword research ideas that you have. Nathan: I was wondering, let’s just say we have a bunch of ideas, we know what we’re going to execute, let’s say we’re actually creating the content, I’m wondering if you could share where we put keywords within our content? Ann: It’s a funny question it used to be different in the past when people had those notion of keyword frequency within the article. You knew that you had to mention this keyword x amount of times and Google will understand this article is about this keyword. It’s the oldest SEO tactic under the sun and people still get confused because they still think it’s a valid one. These days, we don’t recommend doing any keyword frequency or percentage in text, it just makes the content sound funny. What I prefer is putting those keywords in important parts of the article. It could be the title, the actual main name of the article and the page that you have. Make sure that you mention your keyword there. The most prominent part of the article of any web page is its title. First, it’s what people see in search results when they search. If you’re doing a good job, people search for Atlanta restaurant, you will see those keywords bold in search results there in title and that’s why people click. It’s the most important part of the page to put your keyword into. Probably mention that somewhere on top of the article so that people will see that that’s what they want to see, understand that, hey, this keyword is mentioned so I’m staying on this page and then I’m reading through the site, it’s a good way to decrease the bounce rate of the page and get people through into that content is to mention those keywords in the first two paragraphs, I would say. Another good place is the top headings, those sub sections of the webpage. For example if I was writing about, I don’t know, again, if I have a list of Atlanta restaurants, I have subheadings about vegetarian restaurants, steak restaurants, Indian restaurants, Mexican restaurants, all those top headings make sure not just say vegetarian restaurants but use your main keyword, vegetarian restaurants in Atlanta. Don’t forget to use the whole keyword on those top headings where you list those restaurants further. Those top headings is really important. Also, the URL of the page. The actual URL is also a good place to put those keywords into. Make sure your content does sound natural, so don’t go all crazy about putting those keywords as often as possible. Find those prominent places that search engines and your readers will see on the spot, so they will understand, hey this is the page I was looking for. Nathan: I think that’s a really great breakdown Ann. Thank you for that. One other part that’s really important for keyword is understanding keyword strings and I was wondering if you could explain what keyword strings are and how they might play a role with search engine optimization? Ann: Keyword string is the exact way a keyword is placed in search. It’s the exact query. It also causes lots of confusion. For example, what should I rank for, Atlanta restaurant or restaurant in Atlanta? Those are two different keyword strings and we want to make sure that both of them make it to your page. It’s not as important as it used to be, and the past Google relied very heavily on those keyword strings. If you rank for Atlanta restaurant, you were nowhere to be found for the restaurants in Atlanta. These days, Google understand that much better. If you’re on top on Google for one phrase, you will be somewhere in the same position for another things as well because Google knows that’s the same way people just put in the search box. Make sure you understand those related keyword strings and you mention them somewhere in the article but don’t create different pages for each of them. That was a very popular tactic back in the days, creating separate page for Atlanta restaurant in the singular, separate page for Atlanta restaurants, plural, separate page for restaurants in Atlanta, we had all those different pages targeting each keyword string. These days it’s not about that. Create one in depth page targeting all of them and mentioning all the related concepts, entities, synonyms, everything that make the article rich and the content of the page rich. That’s why I mentioned that in the article don’t try to optimize for everything but focus on creating in depth and right content that includes all the concepts, all of the entities, all the synonyms and that’s how Google understands that this is a content worth of ranking high. Nathan: I think all of this has been really great advice. I have just one more piece to ask you about this. Let’s say that someone is brand new to this, what would be your best advice for someone new to keyword research? Where do they even begin? Ann: Begin with your head, first of all. No one will be as good as you in telling what your site is about. I mean it. You somehow ended up in that industry, you somehow ended up in that Niche, you somehow found it. Start with how you would be looking for what you’re doing, how you would search for that. Create the list of three or five words that you yourself are using to find something and then just branch out, find synonyms, related terms using tools like Serpstat, Hrap, STM Rush, again Google Keyword Planner. Play with those tools for a week before you understand what are your valuable terms and search for everything that you find on Google. One more thing here, make sure that you disable those personalized results because you would see your own private results and they will mess up with what you’re searching, so disable that. Search for every, every keyword that you are looking to include in your website and optimize full. Nathan: Ann, I think that’s really great advice, I want to say thanks a lot for being on the podcast, for sharing your advice on keyword research even optimizing our content using keyword strings. This was great. Thank you so much! Ann: Thank you for having me. Thanks a lot. Nathan: A little over a year ago, our blog manager Ben joined the team here at . Ben came to with a ton of SEO knowledge and when he implemented the best practices Ann covered in this episode, we grew our organic search traffic by literally hundreds of thousands of views that helped us boost our traffic dramatically which in turn helped us generate bigger results. Thanks Ann for sharing all of your advice on keyword research and thanks to you too for checking out this episode of the Actionable Marketing Podcast.

Play Review and Evaluation for The Fabulous Fable Factory by Joseph Robinette essays

Play Review and Evaluation for The Fabulous Fable Factory by Joseph Robinette essays "The Fabulous Fable Factory" by Joseph Robinette is a work of what is commonly known as children's theater.' An individual unfamiliar with this genre of theater might simply assume a work of children's theater to be a dumbed down' version of adult theater. This might be particularly the case in terms of "The Fabulous Fable Factory," when such an individual heard that the narrative of the play was one in which Aesop's fables were retold in a modern context. However, the use of a fable-like structure for this work of children's theater is actually a brilliant, creative, and strikingly interactive choice of a plot. Fables by their very nature are interactive tales, where the reader, or in this case, the audience member, is asked to become part of the story of the tale, passing judgment upon the actions of the character and engaging in an active learning process. This interactive process is truly what is at the heart of children's theater. The acting of the play is extremely presentational. Rather than attempting to embody the character in a Method' sense, the actors present their stock characters in a very self-conscious way, asking the audience to pass judgment upon them. The play is set in an abandoned factory where the factory's machinery, an assembly line of different individuals, come to life to enact fabulous fables. The set design of the factory is also not realistic, but encourages the audience to use its collective imagination to create a factory environment, and to invest importance in the stories told, and the fictional conceit that there can be such a thing as a factory of stories. Thus the set design supports the direction of the actors, the acting, and the narrative of the story. But the striking things about witnessing this play, as typical of children's theater in general, is the way the audience is encouraged, not to sit in silence, but to beco...

Assassination of Martin Luther King Jr.

Assassination of Martin Luther King Jr. At 6:01 p.m. on April 4, 1968, Civil Rights leader Dr. Martin Luther King Jr. was hit by a snipers bullet. King had been standing on the balcony in front of his room at the Lorraine Motel in Memphis, Tennessee, when without warning, he was shot. The .30-caliber rifle bullet entered Kings right cheek, traveled through his neck, and finally stopped at his shoulder blade. King was immediately taken to a nearby hospital but was pronounced dead at 7:05 p.m. Violence and controversy followed. In outrage of the murder, many blacks took to the streets across the United States in a massive wave of riots. The FBI investigated the crime, but many believed them partially or fully responsible for the assassination. An escaped convict by the name of James Earl Ray was arrested, but many people,  including some of Martin Luther King Jr.s own family, believe he was innocent. What happened that evening? Dr. Martin Luther King Jr.    When Martin Luther King Jr.  emerged as the leader of the  Montgomery Bus Boycott in 1955, he began a long tenure as the spokesperson for nonviolent protest in the Civil Rights Movement. As a Baptist minister, he was a moral leader to the community. Plus, he was charismatic and had a powerful way of speaking. He was also a man of vision and determination. He never stopped dreaming of what could be. Yet he was a man, not a God. He was most often overworked and overtired and he had a fondness for the private company of women. Though he was the 1964 Nobel Peace Prize winner, he did not have complete control over the Civil Rights Movement. By 1968, violence had edged its way into the movement. Black Panther Party members carried loaded weapons, riots had erupted across the country, and numerous civil rights organizations had taken up the mantra Black Power! Yet Martin Luther King Jr. held strong to his beliefs, even as he saw the Civil Rights Movement being torn in two. Violence is what brought King back to Memphis in April 1968. Striking Sanitation Workers in Memphis On February 12, a total of 1,300  African-American sanitation workers in Memphis went on strike. Though there had been a long history of grievances, the strike began as a response to a January 31 incident in which 22 black sanitation workers were sent home without pay during bad weather while all the white workers remained on the job. When the City of Memphis refused to negotiate with the 1,300 striking workers, King and other civil rights leaders were asked to visit Memphis in support. On Monday, March 18, King managed to fit in a quick stop in Memphis, where he spoke to more than  15,000 who had gathered at Mason Temple. Ten days later, King arrived in Memphis to lead a march in support of the striking workers. Unfortunately, as King led the crowd, a few of the protesters got rowdy and smashed the windows of a storefront. The violence spread and soon countless others had taken up sticks and were breaking windows and looting stores. Police moved in to disperse the crowd. Some of the marchers threw stones at the police. The police responded with tear gas and nightsticks. At least one of the marchers was shot and killed. King was extremely distressed at the violence that had erupted in his own march and became determined not to let violence prevail. He scheduled another march in Memphis for April 8. On April 3, King arrived in Memphis a little later than planned because there had been a bomb threat for his flight before takeoff. That evening, King delivered his Ive Been to the Mountaintop speech to a relatively small crowd that had braved the bad weather to hear King speak. Kings thoughts were obviously on his mortality, for he discussed the plane threat as well as the time he had been stabbed. He concluded the speech with, Well, I dont know what will happen now; weve got some difficult days ahead. But it really doesnt matter with me now, because Ive been to the mountaintop. And I dont mind. Like anybody, I would like to live a long life - longevity has its place. But Im not concerned about that now. I just want to do Gods will. And Hes allowed me to go up to the mountain. And Ive looked over, and Ive seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people will get to the Promised Land. And so Im happy tonight; Im not worried about anything; Im not fearing any man. Mine eyes have seen the glory of the coming of the Lord. After the speech, King went back to the Lorraine Motel to rest. Martin Luther King Jr. Stands on the Lorraine Motel Balcony The Lorraine Motel (now the  National Civil Rights Museum) was a relatively drab, two-story motor inn on Mulberry Street in downtown Memphis. Yet it had become a habit of Martin Luther King and his entourage to stay at the Lorraine Motel when they visited Memphis. On the evening of April 4, 1968, Martin Luther King and his friends were getting dressed to have dinner with Memphis minister Billy Kyles. King was in room 306 on the second floor and hurried to get dressed since they were, as usual, running a bit late. While putting on his shirt and using Magic Shave Powder to shave, King chatted with Ralph Abernathy about an upcoming event. Around 5:30 p.m., Kyles  knocked on their door to hurry them along. The three men joked about what was to be served for dinner. King and Abernathy wanted to confirm that they were going to be served soul food and not something like filet mignon. About half an hour later, Kyles and King stepped out of the motel room onto the balcony (basically the outside walkway that connected all the motels second-story rooms). Abernathy had gone to his room to put on some cologne. Near the car in the parking lot directly below the balcony, waited  James Bevel, Chauncey Eskridge (SCLC lawyer), Jesse Jackson, Hosea Williams, Andrew Young, and Solomon Jones, Jr. (the driver of the loaned white Cadillac). A few remarks were exchanged between the men waiting below and Kyles and King. Jones remarked that King should get a topcoat since it might get cold later; King replied, O.K. Kyles was just a couple of steps down the stairs and Abernathy was still inside the motel room when the shot rang out. Some of the men initially thought it  was a car backfire, but others realized it was a rifle shot. King had fallen to the concrete floor of the balcony with a large, gaping wound covering his right jaw. Martin Luther King Jr. Shot Abernathy ran out of his room to see his dear friend fallen, laying in a puddle of blood. He held Kings head saying, Martin, its all right. Dont worry. This is Ralph. This is Ralph.* Kyles had gone into a motel room to call an ambulance while others encircled King. Marrell McCollough, an undercover Memphis police officer, grabbed a towel and tried to stop the flow of blood. Though King was unresponsive, he was still alive - but only barely. Within 15 minutes of the shot, Martin Luther King arrived at St. Josephs Hospital on a stretcher with an oxygen mask over his face. He had been hit by a .30-06 caliber rifle bullet that had entered his right jaw, then traveled through his neck, severing his spinal cord, and stopped in his shoulder blade. The doctors tried emergency surgery but the wound was too serious. Martin Luther King Jr. was pronounced dead at 7:05 p.m. He was 39 years old. Who Killed Martin Luther King Jr.? Despite many conspiracy theories questioning who was responsible for the assassination of Martin Luther King Jr., most of the evidence points to a single shooter, James Earl Ray. On the morning of April 4, Ray used information from the televised news as well as from a newspaper to discover where King was staying in Memphis. Around 3:30 p.m., Ray, using the name John Willard, rented room 5B in Bessie Brewers run-down rooming house that was located across the street from the Lorraine Motel. Ray then visited the York Arms Company a few blocks away and purchased a pair of binoculars for $41.55 in cash. Returning to the rooming house, Ray readied himself in the communal bathroom, peering out the window, waiting for King to emerge from his hotel room. At 6:01 p.m., Ray shot King, mortally wounding him. Immediately after the shot, Ray quickly placed his rifle, binoculars, radio, and newspaper into a box and covered it with an old, green blanket. Then Ray hurriedly carried the bundle out of the bathroom, down the hall, and down to the first floor. Once outside, Ray dumped his package outside the Canipe Amusement Company and walked swiftly to his car. He then drove away in his white Ford Mustang, just before police arrived. While Ray was driving toward Mississippi, police were starting to put the pieces together. Nearly immediately, the mysterious green bundle was discovered as were several witnesses who had seen someone who they believed to be the new renter of 5B rushing out of the rooming house with the bundle. By comparing fingerprints found on items in the bundle, including those on the rife and binoculars, with those of known fugitives, the FBI discovered they were looking for James Earl Ray. After a two-month international manhunt, Ray was finally captured on June 8 at Londons Heathrow Airport. Ray pleaded guilty and was given a 99-year sentence in prison. Ray died in prison in 1998. * Ralph Abernathy as quoted in Gerald Posner, Killing the Dream  (New York: Random House, 1998) 31. Sources: Garrow, David J.  Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference. New York: William Morrow, 1986. Posner, Gerald.  Killing the Dream: James Earl Ray and the Assassination of Martin Luther King, Jr.  New York: Random House, 1998.

Executive Summary Essay Example | Topics and Well Written Essays - 1750 words

Executive Summary - Essay Example oxical upon close analysis by paying particular attention to the growth and development of the Smit Company which specialises in a range of ship based services. A brief historical overview of the company, founded in 1842 by Fop Smit, shows that it has a history filled with many remarkable achievements which were mainly inspired by the company’s long-time slogan ‘any job, any sea’. For instance in 1896, Smit was the first company in the world to tow a ship dock overseas, from Rotterdam to Angola, even though there were no suitable ocean-going tugboats available. More recently, it raised the Japanese Vessel which had sunk in deep waters. All these achievements bear testimony that the company has a remarkable success story in its operations. However, what is paradoxical in this case is that those who were responsible for running it had very little interest in doing extensive strategic analysis in their day to day operations. It can be noted that from 1921 to 1980, the period the company was run by two members of the Smit family, first Murk Lels and then Piet Kleyn van Willigen, it witnessed steady, lucrative growth from power to power. Though these had a strong entrepreneurial streak, they did not extensively invest in strategic analyses. In their own view, business was always potentially lucrative when it promised significant sales. They were motivated by the entrepreneurial attitude of ‘get up and go’ which has been the major factor driving the growth of Smith throughout most of the 20th century, leading the company to enter many new foreign markets and new lines of business. This is contrary to the widely held belief during the contemporary times that it is important to first do a strategic analysis of the market to determine if the business would be profitable in the future. A strategic analysis would involve establishing the potential of the business. This would take into consideration the strengths and weaknesses of a new market. After the last

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Humn Recourse Mngement in Indi - Essay Example It occupies Ð ° strÐ °tegic locÐ °tion in South Ð siÐ ° for internÐ °tionÐ °l trÐ °de. With Ð °n Ð °reÐ ° of 3.3 million squÐ °re km, IndiÐ ° is the second lÐ °rgest country in Ð siÐ ° Ð °nd the seventh lÐ °rgest in the world. Ð  former British colony, IndiÐ ° hÐ °s emerged Ð °s the lÐ °rgest democrÐ °cy in the world since independence in 1947. IndiÐ ° is the birthplÐ °ce of three of the world’s mÐ °in religions: Hinduism (Ð °bout 7000 yeÐ °rs BC), Buddhism (487 BC) Ð °nd Sikhism (1699 Ð D). IndiÐ °n society comprises six mÐ °in religious groups: Hindus (83.2 percent), Muslims (11 percent), Sikhs (2 percent), ChristiÐ °ns (2 percent), JÐ °ins Ð °nd Buddhists (less thÐ °n 1 percent). There Ð °re over three thousÐ °nd cÐ °stes. IndiÐ ° hÐ °s 179 lÐ °nguÐ °ges Ð °nd 544 diÐ °lects. The Constitution recognizes sixteen lÐ °nguÐ °ges, Hindi Ð °nd English being the two officiÐ °l lÐ °nguÐ °ges. IndiÐ ° hÐ °s one of the lÐ °rgest English-speÐ °king populÐ °tions in the Ð siÐ °-PÐ °cific region. The literÐ °cy rÐ °te for those over 15 yeÐ °rs of Ð °ge is 51 percent, but literÐ °cy is unevenly distributed (BudhwÐ °r, 2000Ð °). These fÐ °cts show the diverse nÐ °ture of the IndiÐ °n workforce. Though rich in culture Ð °nd nÐ °turÐ °l resources, IndiÐ ° currently fÐ °ces Ð ° number of problems: politicÐ °l Ð °nd religious instÐ °bility; ever-increÐ °sing levels of populÐ °tion; unemployment Ð °nd poverty; corruption in government offices; cÐ °stism; Ð ° low per cÐ °pitÐ ° income; instÐ °bility of output in Ð °griculture Ð °nd relÐ °ted sectors; slow privÐ °tisÐ °tion of the bloÐ °ted public sector; lÐ °ck of Ð °dequÐ °te intellectuÐ °l property protection; excessive bureÐ °ucrÐ °cy; Ð °nd Ð °n increÐ °sing gÐ °p between rich Ð °nd poor. The level of corruption in politics is rÐ °pidly rising.

Nuclear Power and Solar Power Essay Example | Topics and Well Written Essays - 500 words

Nuclear Power and Solar Power - Essay Example In a nuclear power station, the element uranium is applied in the process of producing nuclear power. The process of producing nuclear energy takes place in a nuclear reactor. In the nuclear reactor, the fuel used is uranium rods, and through nuclear fission, heat is generated. Heat in the nuclear core is generated when neutrons split in half after shattering into nucleus of the uranium atoms. Thereafter, water is passed through the heat, and as a result, steam, which drives turbines, is produced. Generators, connected to these turbines produce electricity (Petersons 23). It is also possible to produce nuclear energy via fusion. Fusion generally utilizes tritium or deuterium as a fuel, while recent advances have seen boron and lithium used. This process is, however , is expensive and complex thus has yet to be utilized commercially. Spent nuclear fuel can be assimilated into fuels of mixed oxides, and this is done in large scale, in France and Britain (Petersons 34). However, France, the most efficient of the assimilators, only reprocesses 28% of fuel used yearly. In a solar plant, sunlight is converted to electric energy via PV or CSP. CSP or concentrated solar power utilizes lenses and systems for tracking in order to focus large sunlight areas into smaller beams (Petersons 52). PV or Photovoltaics utilize Photoelectric effect to convert sunlight into energy, which is electricity. Commercial CSP plants were established commercially in the 1980s (Petersons 54). PV has been utilized since the 1860,s after fears on the â€Å"foreseeable† shortage of coal. Rationally, the facts are stacked in favor of solar energy. Recent studies by NC WARN show that costs related to nuclear energy are going up with the most recent estimate being 20 ¢$/kwh, while costs related to solar energy are going down, recently estimated at 15.9 ¢/kwh, before transmission charges at the site (Petersons

Analysing and Answering questions regarding to a business idea Assignment

Analysing and Answering questions regarding to a business idea - Assignment Example The main target consumers of this business plan are urban moms, since these are responsible for purchase of food in their families. Most urban moms value organic food, and are willing to spend their money on it, as opposed to inorganic food. This is because they consider organic food more ethical, environmentally friendly and healthier (IBISWorld 2013). This business idea thus belongs to the Whole Foods Market, as this will ensure that the produce that are sold to customers are fresh, grown locally, and safe for human consumption. A recent survey by CommonGround in the United States showed that more than 50% of women are concerned with how the food they purchase was grown and raised (Food, Nutrition, & Science 2012). Therefore, these desire to be part of the business process, in order to clear their doubts about the food they purchase. On the other hand, urban moms are in charge of approximately 80% of the household spending (Market Research.com 2003). Therefore, these are the main d ecision makers on the choice of food to be consumed in the family. Urban moms have great interest in healthy eating; therefore, most will prioritize organic food, which they consider safe, healthy, and nutritious for their families. Urban moms desire to know the growth process of the food they buy, in order to determine whether it fits their health standards or not. Therefore, this business will involve urban moms in the different business projects either directly or indirectly. When these are invited to the farming site to check out the produce and place their order, they will have the opportunity of witnessing the growth process of crops on the site, and this might help clear their doubts about the safety of the produce. In addition, some moms will be offered tenders to supply food wastes for organic fertilizer (ZeroWasteSA 2011), while some part of the business land will be rented to others to sell our organic produce. According to GardenWeb (n.d), wastes such as coffee grounds a re important sources of nitrogen in composite manure. The business will consider organic manure due to its myriad of benefits. For instance, besides serving as fertilizer, this also serves as soil conditioner (Organic Gardening 2011). According to Flynn (2013), 70% of urban moms question the processes involved in the growth of food they buy. Therefore, this business will consider involving some of them in the business chain to ensure that they are familiar with the growth processes of the crops. This will help the business to achieve customer loyalty, which is important for increased sales. Question 2 Organic food production bases on the factor of healthy eating, since it aims at minimizing use of synthetic fertilizers and other chemical use in the crop growing process. In the United Kingdom, more people are aware of the benefits of healthy eating; therefore, seek to buy food that is safe and natural. Evidence of this fact is presented in the high demand levels of fresh organic prod uce, including fruits and vegetables in the United Kingdom. Many companies have therefore, ventured in the whole foods market, which is considered profitable today, due to the high demand of organic food by a greater portion of the UK population. In this case, therefore, this bus

The Truman Doctrine and the Cold War Essay Example | Topics and Well Written Essays - 2500 words

The Truman Doctrine and the Cold War - Essay Example 346). It was in this time that the United Nations was formed, because the world was even more conflict-weary than it had been after the Great War, when Woodrow Wilson sought to create a League of Nations that would stop major disputes before they ever again became worldwide wars. However, even as workers were still picking up the rubble from the damage in Europe and Asia, the seeds of a new war between the United States and the Soviet Union, two erstwhile allies, were being planted: the Cold War. This was not a war that could ever really begin on a battlefield, because both of the combatants possessed the tactical ability to destroy the planet with nuclear bombs. And so, in many instances, the Cold War became a game to see how much one side would put up with from the other. Perhaps the most volatile moments of the Cold War occurred during the Presidency of John F. Kennedy, when the Soviet Union installed missiles on the island of Cuba, mere miles away from United States soil. The fifteen days of that crisis were as close as the two sides ever came to actual nuclear holocaust. The beginnings of this Cold War, in some ways, may be said to lie at the feet of the United States government. Even during World War II, the United States and Great Britain refused to let the Soviets join the project to create atomic weapons, which led Stalin to mistrust the other two Allies. At the end of the war, the United States stopped sending lend-lease aid far earlier than the Soviets liked, and refused to lend the Soviet government $6 billion for reconstruction, while at the same time lending Great Britain $3.75 billion for similar costs (Pollard, p. 27). The two sides also differed on the postwar fate of Eastern Europe: the Soviet Union, having been invaded twice in thirty years by German armies, wanted to create a buffer zone protecting it from further western invasions, and so it quickly cemented control over most of Eastern Europe, including the Soviet occupation zone of Germany. The Americans, in contrast, supported the Wilsonian idea of an "open world" filled with auto nomous, democratic nations. The Soviet grab for Eastern Europe immediately after World War II ended deeply offended American sensibilities (Bailey and Kennedy, p. 822). Stalin was in no way innocent in the beginnings of the Cold War. In 1946, he broke an agreement to remove Soviet troops from northern Iran. In early 1947, when Great Britain told the United States it could no longer assist the Greek government in keeping stability, and when the Turkish government seemed vulnerable to internal agitation, President Truman decided that a containment policy toward the Soviet Union would be best. In a speech to Congress on March 12, 1947, he asked for $400 million in aid to Greece and Turkey, to help keep their governments from collapsing, and to keep Communist influence from overtaking those two countries. In this speech, Truman hearkened back to World War II for support: One of the primary objectives of the foreign policy of the United States is the creation of conditions in which we and other nations will be able to work out a way of life free from coercion. This was a

Accountancy is not a profession Essay Example | Topics and Well Written Essays - 1000 words

Accountancy is not a profession - Essay Example Here the skill lies in choosing and conveying the information, which is relevant and reliable to the user. According to the  American Institute of Certified Public Accountants  (AICPA), accountancy can be defined as â€Å"the art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof† (Accounting, Finance & Capital Budgeting, nd., 1). Early records show that accountancy was used primarily for maintaining business related data on behalf of businesspersons  and the only account viewer were record keepers who maintained accounts. In the current context, accounting is referred to as â€Å"the language of business† (McGrath, 1921, 5) since it is a vehicle primarily used for publicizing financial data about a business firm to various interested people. There are different theories that try to elucidate the development of pr ofessionalism within accountancy and whether it can be taken as a profession or as a trade. As per the functionalist theory, a profession starts only when there are a group of people practicing specific techniques based on specially designed training. They are viewed as forming a group to mutually assure their skill and competence and maintain high standard In terms of professional practice and character (Carr-Saunders, 1928). In this context, the paper will examine whether accountancy is a profession or a part of the trade market primarily from a functionalist perspective. Discussion Accounting as a profession has been analysed from various perspectives and different settings. Various researches have used the functionalist, critical and interactionist perspectives to elucidate the development of professionalism within accountancy even though it had mainly trade market associations. The functionalist theories claim that the core of professionalization is based on any profession†˜s capability to create professionals with a common set of skills and knowledge that would work towards serving the society selflessly. The interactionist perspectives on the other hand suggest that professions are interest-based groups that aim at persuading the society members to seek their advices/services for protecting and furthering their own interests. The critical perspective, which is modern in form, analyses the process of professionaliz

The Truman Doctrine and the Cold War Essay Example | Topics and Well Written Essays - 2500 words

The Truman Doctrine and the Cold War - Essay Example 346). It was in this time that the United Nations was formed, because the world was even more conflict-weary than it had been after the Great War, when Woodrow Wilson sought to create a League of Nations that would stop major disputes before they ever again became worldwide wars. However, even as workers were still picking up the rubble from the damage in Europe and Asia, the seeds of a new war between the United States and the Soviet Union, two erstwhile allies, were being planted: the Cold War. This was not a war that could ever really begin on a battlefield, because both of the combatants possessed the tactical ability to destroy the planet with nuclear bombs. And so, in many instances, the Cold War became a game to see how much one side would put up with from the other. Perhaps the most volatile moments of the Cold War occurred during the Presidency of John F. Kennedy, when the Soviet Union installed missiles on the island of Cuba, mere miles away from United States soil. The fifteen days of that crisis were as close as the two sides ever came to actual nuclear holocaust. The beginnings of this Cold War, in some ways, may be said to lie at the feet of the United States government. Even during World War II, the United States and Great Britain refused to let the Soviets join the project to create atomic weapons, which led Stalin to mistrust the other two Allies. At the end of the war, the United States stopped sending lend-lease aid far earlier than the Soviets liked, and refused to lend the Soviet government $6 billion for reconstruction, while at the same time lending Great Britain $3.75 billion for similar costs (Pollard, p. 27). The two sides also differed on the postwar fate of Eastern Europe: the Soviet Union, having been invaded twice in thirty years by German armies, wanted to create a buffer zone protecting it from further western invasions, and so it quickly cemented control over most of Eastern Europe, including the Soviet occupation zone of Germany. The Americans, in contrast, supported the Wilsonian idea of an "open world" filled with auto nomous, democratic nations. The Soviet grab for Eastern Europe immediately after World War II ended deeply offended American sensibilities (Bailey and Kennedy, p. 822). Stalin was in no way innocent in the beginnings of the Cold War. In 1946, he broke an agreement to remove Soviet troops from northern Iran. In early 1947, when Great Britain told the United States it could no longer assist the Greek government in keeping stability, and when the Turkish government seemed vulnerable to internal agitation, President Truman decided that a containment policy toward the Soviet Union would be best. In a speech to Congress on March 12, 1947, he asked for $400 million in aid to Greece and Turkey, to help keep their governments from collapsing, and to keep Communist influence from overtaking those two countries. In this speech, Truman hearkened back to World War II for support: One of the primary objectives of the foreign policy of the United States is the creation of conditions in which we and other nations will be able to work out a way of life free from coercion. This was a

Management accounting Essay Example | Topics and Well Written Essays - 1500 words - 5

Management accounting - Essay Example This paper focuses on management via accounting and applies the same for Ryanair. Importance of Management via accounting The main theme of The Visible Hand is that modern business enterprises utilise the market mechanism for allocating resources and coordinating the activities of the economy. According to Chandler, the traditional American business enterprises were single-unit operations and small in size, which used to produce single product within a small geographical area. The activities of the traditional enterprises were monitored and coordinated by the price mechanism and the market. Eventually, the modern business firm evolved which were larger in size and conducted multi-unit operations, which monitored the production of different products from different locations. The activities of those enterprises were not coordinated and monitored by market mechanism, but by the salaried employees. In simple words, the modern enterprises had suspended the market because the administrativ e coordination provided higher profit, better productivity and lower cost, compared to the coordination by market mechanism. He emphasised on the fact that management via accounting has created advantages that gained precedence over all other previous forms. The main advantages that it draws are: Lowering internal transaction costs by ‘routinizing the transactions between units’: The organizations with high value supply chain ends up increasing the transaction cost. This requires paying immediate attention by framing policies for reducing the cost. Properly organizing the information or goods between the units involved in the production of goods and services will lead to decrease in the transaction cost (Spulber, 2009; Swinnen, 2007; Pollitte, 2008). Reducing costs for information on markets and supply sources by ‘linking the administration of producing units with buying and distributing units’: Market failures may result from asymmetric and inadequate info rmation. The appropriate and full information is not always perfect since goods information is also expensive. In a market that deals with good and services, inadequate information can lead to various social costs like, market power, low innovation or inefficient allocation of resources resulting from customer deception. Thus, the cost of information available to the market and supply sources linking between the various units like, administration, production and distribution, should be reduced (Kouvelis et al., 2011; Sunstein, 2002). Faster and cheaper flow of goods or services and of information from one unit to another: Goods and services are seen to travel through manufacturers, warehouses, retailers, wholesalers, distributors and customers. The organization should link the sellers and the buyers together via an ongoing communication that can enable the business to effect the decisions taken by each of the business units. Therefore, the organization should emphasize on the fast a nd cheaper flow of goods, services and information through both down and up the supply chain. By making this flow cheaper and faster, the organization will be able to save lots of cost incurred that can be utilized in other forms (Finch, 2008). Management via accounting provides the organization with lots of value added benefits. They provide information for decision making and

Exchange Rate Systems and Currency Crisis

Exchange Rate Systems and Currency Crisis Introduction Financial crisis occurs when the foreign value of a domestic currency unit falls. This thus results to the rise of the liabilities in the balance sheets of exposed economic units. It also afflicts the balance sheet of exposed economic units (Shiller, 2008). Banks get affected either directly or indirectly through their clients exposure. Currency crisis may indicate a dramatic drop in the exchange rate and it usually comes in the form of a breakdown of a unilaterally pegged exchange rate arrangement and also as an outcome of the balance of payment. 1. Under a fixed exchange-rate system, what automatic adjustments promote payments equilibrium? In a fixed exchange rate system, the exchange is not supposed to vary. Therefore, surplus and deficit elimination can be eliminated through government controls on payments and trades, and also by price change. In order to achieve this, the deficit nation is supposed to deflate the economy in order to encourage exports ( Mankiw, 2003). On the other hand a country experiencing surplus is supposed to stimulate its economy in order to discourage exports and at the same time encourage imports. Payment equilibrium can also be achieved through direct government restrictions on the importation of services and goods and loans and investments from foreign countries. 2. What is meant by the quantity theory of money? Quantity theory of money implies that value is determined by the relationship between supply and demand. This theory states that there is an association between the products sold and the money in the economy (Barro, 2008). Therefore, if the quantity of the money in the economy rises, the prices of products also rise thus resulting to inflation. This results to the buyers paying very high prices for the good and services they buy. Money is just like any other commodity and thus if its supply increase its value decreases. Therefore high supply of money in the economy results to price increase or inflation in order to cover up for the decreased value of the money. 3. When analyzing the income-adjustment mechanism, one must account for the foreign repercussion effect. Explain. Income adjusted mechanism has a foreign effect. It results to increase income for the surplus nation and at the same time it results to decrease in income of a deficit country. This is because imports of the surplus nation will result to decrease in income because they will substitute the home produced goods. This finally will result to reduced imports. On the other hand the deflated nation will experience a rise in its exports thus resulting to increase in income. 4. How does the J-curve effect relate to the time path of currency depreciation? The J-curve effect explains the time lag with which a currency depreciation or devaluation results to an improvement in the trade balance. The theoretical basis of the j-curve effect is the elasticitys approach to the balance of payment. This theory states that a currency depreciation or devaluation is anticipated to improve the trade balance by changing the relative prices of foreign and domestic goods (Carbaugh, 2008). When foreign good are made expensive in the home country and the home country goods are made cheaper in foreign countries, demand for imports will reduce and foreigners will buy more of the home countrys export. 5. How can currency depreciation-induced changes in household money balances promote payments equilibrium? In most developing countries, currency depreciation is used to cure balance of payment equilibrium after some time. Currency depreciation is as a result of economic development. Therefore if no democratic means available to achieve economic development, inflation can help by permitting capital formation while depreciation can restore balance of payment equilibrium (Davies, 2010). 6. What factors underlie a nations decision to adopt floating exchange rates or fixed exchange rates? Both floating and fixed exchange rate systems have advantages and disadvantages, therefore, no country can permit continuous floating exchange rate because it is not health for the economy (Madura, 2008). On the other hand, no country can allow fixed exchange rate particularly in globalization era. Therefore, a country tries to adopt a system that combines the advantages of the two systems. The extent to which the exchange rate of a country should be floating or fixed cannot be generalized. Thus depending on the needs of a countries economy and other factors, a country can come up with its own exchange rate system. 7. What factors contribute to currency crises? One of the factors that result to currency crisis is inconsistent government policies which may result to speculative attack to on a fixed exchange rate. Excessive domestic credit creation causes residents to exchange unwanted domestic currency with foreign currency therefore reducing the government stock of international reserves (Haner, 2008). Erosion of the stock reserves causes problems because to maintain the fixed price of foreign exchange , the government must have enough reserves to sell every time the price of foreign exchange is about to rise. 8. Present the case for and the case against a system of floating exchange rates. Floating exchange rate system is advantageous because the value of a currency will adjust to show the changing market condition (Wright, 2000). For example if UK inflation increases more than for its trading partners this would result to its products becoming expensive abroad. This would result to fall in demand for UK goods and services and also the demand for the pound. This in turn reduces the value of the currency thus making the exports relatively cheaper. On the other hand, floating exchange rate is disadvantageous because the value of the currency change regularly therefore making it difficult for firms to make plans. For example, UK buyers may not know what they will have to pay to import foreign products. Conclusion With an eye to international payments, every country has to come up with a payment system. Various degrees of flexibility of the rate of exchange are possible and it depends on the objectives of a countrys economic policy and on its economic environment which system is preferred.

Beyond the Common Myths of Hypnosis Essay examples -- essays research

â€Å"I shall use hypnosis to turn you into my slave!† roared Dr. Drake, as a bolt of lightening split the sinister sky behind him, to his defenseless victim who curled into a quivering ball at his fearful threat. This is a common theme in many horror movies involving hypnosis. Not only is â€Å"Dr. Drake† over-exaggerating on his statement, his declaration is simply ridiculous in the reality of hypnosis! It is essential to wipe out those common misconceptions of hypnosis encouraged by those fictional tales, and get down to the truth of hypnosis, its real power, its techniques, its role in the medical field, and its relationship with hypnotherapy. Sadly, an average person’s knowledge of hypnosis generally turns out to be common misconceptions promoted by the Medias and fictional books. One of the most popular misconceptions of hypnosis suggested that a hypnotized person naturally falls under the control of the hypnotist, which is completely false for he can only be hypnotized if he agrees to be. In some supernatural films, a hypnotized person is even portrayed to possess supernatural power under hypnosis. Once again, it holds no truth; hypnosis does not play a role in increasing or decreasing physical strength at all. As for those who have seen an adult subject remembering the details of his childhood toy, memory is not at all more accurate under hypnosis. The same guy who may be describing his childhood toy is still completely capable of lying to his hypnotist. Although he may be â€Å"reliving† his childhood while under hypnosis, most often the patient tends to go beyond the childhood stage and into their past life making it impossible to select a specific age in their stage of youth (Franzoi184). These are the most common misleading pieces of information on the abilities of hypnosis on its patient. Before going in depth on the true abilities of hypnosis, the origin of hypnosis must be unraveled. Going back almost 4000 years ago, hypnosis first originated in China, India, Egypt, Greece, Rome, and other ancient civilizations (Chaves 212). However, modern hypnosis traces more directly back to Franz Anton Mesmer, a German physician of 18th Century who â€Å"rediscovered and popularized hypnosis† (Smith 173). He believed that there was a â€Å"subtle fluid† that made up the universe including the human body. He concluded that when a person fell ill, whether emotionally or physica... ...ertain parts of hypnosis required to be used on a patient. While hypnosis can be used in many different ways, hypnotherapy focus mainly on strengthen an individual’s ability to cope with daily life. Obtaining the facts on the relationship between hypnotherapy and hypnosis was the hardest part of this research. I also learned the characteristics of hypnosis and the truth to the common misconceptions. I gained knowledge of the origin of hypnosis and its history. I also learned various methods of hypnotic induction and the facilitation of hypnosis in the society, although it would have been better if I could go deeper in depth on its techniques. I found out that self-hypnosis is possible and happen in one’s daily life, but I do wish that I had the chance to discuss of about its methods and techniques. In addition, I discovered that not everyone is susceptible to hypnosis; in fact, five to ten percent out of the whole population are unresponsive to hypnosis. This was ve ry surprising to me, for I had thought that everyone can be hypnotized in some ways. Through the process of writing this I-Search paper, I enjoyed replacing the old misconceptions of hypnosis with the new genuine facts.